Would you like to sell a video to the press? You’re in the right place.

Every day SWNS fills the pages of all of the national newspapers and magazines.

We are the largest independent press agency in the UK and are relied upon by all of the leading titles and television programmes to find the best video content, photos, news and stories.

We work with hundreds of contributors just like you who want to sell a video to magazines, newspapers and digital publications.

If you’d like us to get you the best deal possible from selling your video, photo or story to the national press, contact us today. You can either tell us a little about your video using the form on this page, you can email it to us at, or if it’s particularly large file, send it via our WeTransfer account.


SWNS is the largest and most established press agency in the UK.  For over 50 years we’ve been taking your photos, videos and stories to the press.

There are two ways that we guarantee to get you the highest fee for your video content. The method we use will depend on the nature of your video:

  1. If it’s particularly sensational, in the first instance we’ll sell your video to the highest bidder as an exclusive via our daily content auction.
  2. For all other videos we’ll send it out to every publication in the UK using our Newswire service. This means anyone who wants to use your footage can, and we’ll collect the money on your behalf.

Read more about how we guarantee you the most money for your video below…


Each day we auction people’s videos, photos and stories to the highest bidding publication, which absolutely guarantees you’re getting the highest fee possible. The winning bidder will buy the exclusive rights to your content, so they are the only publication that can use it (until it has been printed and we can re-sell it for you).

After you’ve sent us your video (you retain copyright and nothing will be used without your prior permission), we will get back to you with an estimated fee for your story so that you know what to expect.  If you’re happy to proceed, we will place your story on the auction list.

All publications bid against each other for the exclusive rights to your footage. Please note that they pay for exclusivity, so you will get paid if your content is truly is exclusive and hasn’t been published elsewhere (so it’s a good idea not to send it anywhere else).

Our service is free to you. The publications pay us separately for supplying them with content and writing accompanying news copy that they can trust.


If your clip/video relates to a breaking news story that needs to be printed as quickly as possible, we will send it out via our ‘Newswire’ service. This means that your video is sent out via an automated system to every magazine and newspaper in the country. Magazines and newspapers will pay for what they use (i.e. how much of your video they use and where they show it).

We are happy to answer any questions you might have or provide any advice about the process if you’re still not sure.


Lots of people are often nervous about dealing with the press, but not all of us are the monsters that have been portrayed in the press recently. Our team are friendly and professional, and you will be in total control of your story.

You’ll be able to see how much you have made in real time and keep track of who has used your content and the set industry rates they are paying for it.

We rely on referrals and people coming back to us time after time, so we always make sure that you’re happy, which is why SWNS has the best reputation in the industry.

We would be more than happy to have a chat and answer any questions or concerns that you might have.

If you have a photo to share with the press, you can either contact us here, or visit our website. You can also submit your breaking news and real-life feature stories to:

To find out more about SWNS, see our About Us page, or review our Terms of Service here.